The fine people at Redmond’s video game console division think it’s a great idea to “reach” the country’s youth by marketing Rock The Vote via Xbox. While I do feel that getting America’s youth to vote is a great idea, the simple act of voting does not hold merit if the voters are ignorant on the topic.
“Xbox is a natural partner to help us reach out to youth voters,” Heather Smith, executive director of Rock the Vote, said in a statement Thursday. “To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there’s no doubt in our minds that many are on Xbox 360 and Xbox Live.”
The medium is the message I suppose.